Friday, February 27, 2009

The Truth About Cosmopolitan Magazine Revealed

By Jane MacDonald

The popularity of Cosmopolitan is beyond repute and with over 3 million subscribers world wide, this magazine has considerable influence over young women in our society today. With this power, the question that needs to be asked is if the editors of Cosmo mag place any importance to the responsibility of their content in regards to the effects on society.

Cosmopolitan was founded in 1886 and over 3 million people in the United States are subscribers. The popularity of this magazine is not limited to America but also worldwide. The UK is the second highest subscriber of Cosmo with almost one million subscribers and it is available in many other countries such as the Philippines, Croatia and Russia.

Since it's founding in 1886, Cosmopolitan has been associated with empowering women and offering beauty and health advice. Their target audience is young women between the ages of 18 - 34 who are single or in relationships. Nowadays the content of their magazine features tips on relationships, beauty and health but with a strong emphasis on sex and often featuring illustrations of naked men. As an example, some males that have featured in the Cosmo mag include footballer, David Beckham, and actor, Daniel Craig. With this in mind, doesn't a magazine which features relationship advice but also pictures of naked men seem counter productive? Does this not encourage cheating and promiscuity?

Some would argue that these types of images are for entertainment and are no more encouraging than watching TV and they are just the female equivalent of male magazines such as Playboy. The only difference is that Playboy does not target males in relationships or claim to offer relationship advice. Similarly, TV shows also do not these associations.

Along with relationship advice and images of naked men, the Cosmo magazine also features health and beauty tips as well as news on the latest fashions. Their articles are written by enthusiastic journalists and experts who share a passion for delivering high quality content. Cosmo magazines usually feature around 75 pages of content which, compared to other magazines of the same kind, is very high. They also usually offer free gifts on the cover of their magazine and also vouchers or special offers for beauty treatments and online shopping.

In summary, if you are looking for second to none beauty, health and fashions tips and can handle the hypocrisy of relationship advice and images of naked men then Cosmo mag offers a great avenue of high quality content for all women worldwide. - 15343

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